Dawn Brolin, CPA, CFE is The Designated Motivator for Accounting Professionals and CEO of Powerful Accounting, Inc. For more than two decades, Dawn has been a respected educator, speaker, and motivator known for her innovative collaborations within the accounting profession, particularly with her technology ecosystem partners featured in her Team Brolin Starting Lineup. Dawn serves on several advisory boards, including ADP, and is the President of the Accounting Cornerstone Foundation, which supports accountants and bookkeepers in advancing their careers through in-person events. Dawn has been recognized multiple times as a Top Presenter by CPAacademy.org, as one of the Top 50 Women in Accounting by Ignition, as Insightful Accountant’s Top Niche Practice ProAdvisor: Forensics, and multiple times as one of Accounting Today’s Top 100 Most Influential People in Accounting. As an in-demand thought leader, speaker, and author of The Designated Motivator series and the new book The Elevation of Empathy: Leading for the W.I.N, Dawn believes motivation and strategic planning are not one-time events but critical components of achieving success. She has delivered hundreds of webinars and keynote speeches and advises technology solution providers on how to build and market solutions that serve the accounting profession. Through her exclusive coaching program, Dawn provides hands-on support to help firm owners work smarter, not harder, achieve true freedom, and build thriving practice