Account Based Marketing & Nurturing
10:00 AM PDT | 01:00 PM EDT
More Trainings by this Expert
Live: One Dial-in One Attendee
Corporate Live: Any number of participants
Recorded: Access recorded version, only for one participant unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Corporate Recorded: Access recorded version, Any number of participants unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Once a customer has been acquired, an organization needs to maximize the lifetime value of the relationship. This course will explore the following topics:
Why you should Attend:
- Understanding the customer journey
- What is journey analytics?
- Building an omni-channel customer view
- Creating Behavior-Based Dynamic Customer Segments
- Using predictive analytics
- Measuring campaign results
- Ideal Customer Profile targeting and alignment
This program will explore how account based marketing and nurturing can be used to increase wallet share with existing customers to drive more topline revenue and increase profitability.
Areas Covered in the Session:
Who Will Benefit:
- What are Cross-Selling & Upselling?
- Five Steps to More Effectively Cross-Sell & Upsell
- Strategies for Winning More Business
- Five Steps to Identify Decision Makers
- HR VP's,Directors, and Managers
- Sales VP's, Directors, and Managers
- C-Suite Executives
Robert Greene is a nationally recognized corporate trainer and owner of RCG Business Services. He is also an adjunct-faculty member with the American Management Association. Bob has created and delivered training content for associations, industry, and governmental agencies including the U.S. Navy Seals. He has over fifteen years of corporate training experience that is built on a career in business management and sales leadership in financial services, healthcare, consumer products, and SaaS.
Bob was previously a guest-host on the QVC television shopping channel where he is a member of the Million-Dollar club for sell-through of over $1 Million of inventory during a 24-hour Today’s Special Value offering. Bob also managed a North American network of 133 sales representatives, generating over $250 Million in annual sales.
Bob is a graduate of Virginia Tech, where he played lacrosse, was president of his fraternity, Tau Delta, and was an on-air radio personality for WUVT. Bob earned his degree in political science and organizational leadership. He also holds a BMI certification in intercultural analysis and is a frequent commentator on business advancement strategies.
Bob is an active community leader with Rotary International, The Boy Scouts of America, and Youth Mental Health First Aid to help prevent teen suicide.
Bob has five children and resides in Northern Virginia with his wife and two youngest sons. In December of 2020, Bob became a grandpa.