Is it Microbiological Method Verification or Validation, or Just Semantics?

  • Thursday
  • September
  • 30
  • 2021
10:00 AM PDT | 01:00 PM EDT
60 Minutes
Michael Brodsky Instructor:
Michael Brodsky
Webinar Id:

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Price Details
$149 Live
$299 Corporate Live
$199 Recorded
$399 Corporate Recorded
Combo Offers
Live + Recorded
$299 $348 Live + Recorded
Corporate (Live + Recorded)
$599 $698 Corporate
(Live + Recorded)
Price Detail Options

Once a customer has been acquired, an organization needs to maximize the lifetime value of the relationship. This course will explore the following topics:

  • Understanding the customer journey
  • What is journey analytics?
  • Building an omni-channel customer view
  • Creating Behavior-Based Dynamic Customer Segments
  • Using predictive analytics
  • Measuring campaign results
  • Ideal Customer Profile targeting and alignment

Why you should Attend: This program will explore how account based marketing and nurturing can be used to increase wallet share with existing customers to drive more topline revenue and increase profitability.

Areas Covered in the Session:
  • What are Cross-Selling & Upselling?
  • Five Steps to More Effectively Cross-Sell & Upsell
  • Strategies for Winning More Business
  • Five Steps to Identify Decision Makers

Who Will Benefit:
  • HR VP's,Directors, and Managers
  • Sales VP's, Directors, and Managers
  • C-Suite Executives

Speaker Profile
Michael Brodsky has been an Environmental Microbiologist for more than 41 years. He is a Past President of the Ontario Food Protection Association and AOAC International.

He serves as Chair for the AOAC Expert Review Committee for Microbiology, as a scientific reviewer in Microbiology for the AOAC OMA and the AOAC Research Institute, as a reviewer for Standard Method for the Examination of Water and as a chapter editor on QA for the Compendium of Methods in Microbiology. He is also a lead auditor/assessor in microbiology for the Canadian Association for Laboratory Accreditation (CALA) and is a member of the Board of Directors.

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